The annual data study
Once a year, Armoiria publishes what real closets look like — from opt-in, anonymized aggregates, released only above a strict k-anonymity gate. Original numbers nobody else has, methodology anyone can cite.
All aggregates come from Armoiria's opt-in closet-benchmark cohorts (in-app feature, off by default). Participants explicitly choose to contribute anonymized aggregates; no names, no photos, no garment-level rows leave the aggregate pipeline.
No statistic publishes from a cohort smaller than 100 participants. If a slice (by closet size, region, or season) falls under the gate, that slice is withheld entirely rather than rounded or fuzzed.
Free-text fields, photos, and any identifier are never part of the study. Wears are counted from explicit outfit logs only — no inferred or modeled wear counts enter an aggregate.
A wear is one logged outfit appearance of a garment on one day; repeat outfits on the same day count once per garment. The study year runs January 1 to December 31 in the participant's local timezone.
Each edition archives its cohort size, gate status, and stat definitions alongside the numbers, so year-over-year comparisons can be audited against the same definitions.
The mean number of cataloged garments per participating closet, excluding socks and underwear categories.
The median of participants' garment-level cost per wear (purchase price divided by logged wears), in US dollars.
The percentage of cataloged garments with zero logged wears after at least 30 days in the catalog.
The sum of purchase prices across garments unworn for 90+ days, averaged per participant, in US dollars.
The garment category with the highest median logged wears per participant over the study year.
The percentage of participants who logged care compliance (washing per label) for a majority of their garments.
Each edition archives its cohort size and stat definitions alongside the numbers, so year-over-year comparisons stay auditable.
The methodology above is the citable record. When the edition publishes, charts and figures are free to reproduce with attribution (“Source: Armoiria, State of the Wardrobe 2026”). For the press kit, embargoed previews, or raw aggregate questions:[email protected].
Opt in to closet benchmarks in Armoiria and next year's edition is built from closets like yours — anonymized, gated, honest.